A Mission to Elevate:
Ankush Jain on Transforming the Coaching Profession
By Jonathan Carroll, Editor-in-Chief, The Coaches' Chronicle
Mastery in coaching is becoming increasingly rare, as the industry is often dominated by quick-fix solutions and marketing gimmicks. Yet, there are leaders who rise above the noise, shaping the profession with integrity and depth. One such leader is Ankush Jain.
As Editor-in-Chief of The Coaches' Chronicle, I seek out conversations with those redefining what it means to be a coach. Ankush is one of those rare individuals committed to raising the consciousness of the planet while elevating the coaching profession to new heights of respect and effectiveness. Since 2012, he has been reshaping how coaches approach their practice, combining the business acumen learned from Steve Chandler with the transformational insights gained from Steve Hardison to create a unique and powerful coaching methodology.
What sets Jain apart is his unwavering commitment to substance over quick fixes, his innovative approach to men's work, and his dedication to helping coaches create sustainable, ethical practices. Through his AJC coaching career school, powerful men's immersions, and executive leadership programs, he demonstrates that profound transformation is not only possible but essential for creating lasting change in both individuals and organizations.
Here's a selection of highlights from our interview.
Jonathan: Can you start by introducing yourself and telling us a little bit about who you are?
Ankush: The short version is, I'm a coach, consultant, mentor, author, sometimes public speaker and I'm currently on a mission to raise the consciousness of the planet. I'm doing that in a couple of ways: one through really transforming the coaching profession into one that is as well paid and well respected as any other profession, and two, waking people up to the magic that is innately within them.
Jonathan: What do you believe are the biggest challenges facing coaches and how do you aim to shift the landscape?
Ankush: The biggest challenge that is facing coaches is the ability to consistently get hired by people they want to work with and get paid to do work that they love to do that has a great impact. That's the number one challenge.
Jonathan: What makes your coaching school different from other coaching schools?
Ankush: My coaching school was really originally modeled on Steve Chandler's ACS school. It's the only school that I knew of that really focused on the business of coaching and client creation as opposed to being a school to help you be a better coach. When Steve retired, he encouraged me to start my own school. It's built on top of that with all of the work I have done around who I'm being and who people be in the world.
Jonathan: You've mentioned Steve Chandler and Steve Hardison, both highly respected coaches in our industry. What would you say are the most profound lessons you've learned from both of them?
Ankush: I was with Steve Chandler for eight and a half years. And if I had to sum that up, I feel like he in many ways helped parent me. I felt like I went from a boy to a man. And then the biggest thing from Steve Hardison, who I'm still working with, it has been that I literally create myself every single day through my words, through my actions, and through my thoughts. That might sound like a very simplistic statement, but it's so profound because we all do this and we don't realize it.
Jonathan: What's your take on the rise of high-ticket coaching and its potential pitfalls?
Ankush: I really don't like that term.
  • For me, the only thing my fees are designed to do is simply manage the demand that I have for my services.
  • I'm not about maximizing my revenue from a client.
  • I'm in the coaching business.
  • I'm in the serving people business.
  • I'm in loving people business.
  • I'm in consciousness raising and the fees are just there to manage the demand for my time.
Jonathan: What do you believe separates good coaches from truly great ones?
Working with Steve Chandler
When I was working with Steve Chandler, that was such an eye opener in terms of what service really means.
Great Coaching
The level that people have to reach is often a lot higher than they think. Everyone seems to think, "Oh, my problem is marketing, my problem is sales."
The Real Problem
But it's actually less important than the quality of coaching itself.
Jonathan: Your men's immersions have gained a reputation for creating lasting change. What makes these programs so impactful?
Ankush: I’ve hosted 21st immersions, and every single time I'm obsessed with making it better. The biggest change has been in me as a coach, the way that I'm with people in that space now. Who I'm being at the front of the room in holding the space and curating that space is so different, and it drives a lot of my investment decisions.
Jonathan: What's the most common fear or resistance you see in men approaching the immersions?
Ankush: The number one thing I've seen over 10 years, regardless of age, nationality, or background, is some version of "I am not enough." My job is to help them see that "I'm not enough" is a thought, not a fact. When people really get that, it changes everything.
Jonathan: What's the biggest internal shift people need to make to unlock confidence, self-esteem, and income growth?
Ankush: If people really want to unlock that, they need to just wake up to who they are. Everything is just limited by our own thinking about stuff. You drop the unhelpful thinking about things, and the world's your oyster.
Jonathan: How do you help executives shift from a traditional corporate leadership model to a more conscious approach?
Ankush: Fundamentally we're dealing with people. We put these labels on it. This person's an executive, this person's a football player, this person is an actor. But fundamentally, people are people and we're dealing with their thinking. We're dealing with their ideas. That's what we do as coaches.
Jonathan: If you could give one piece of advice to a new coach entering the industry today, what would it be?
Ankush: Stay on the path. Don't get seduced by the shiny objects syndrome.
It's the tortoise and the hare.
Slow and steady wins the race. Do the work, coach a lot, get coached, and just keep getting better. If you do that, over time that compounds and you'll look back and you'll have a fantastic career and make good money while having a huge impact on the planet.
The Path Forward
Ankush Jain’s work reminds us that coaching is not just a profession, it is a calling. By elevating the standards of what it means to be a coach, he is not only transforming the industry but also helping individuals awaken to their full potential. His philosophy is simple yet profound. When you focus on deep service, everything else follows.
To connect with Ankush Jain or learn more about his work, visit his website at www. ankushjain .co.uk​. Click on the web icon below to visit.
He is also active on Facebook, where he regularly shares insights and engages with the coaching community.
Watch the full interview with Jonathan Carroll and Ankush Jain below (45 min).
About the Author
Jonathan Carroll is a visionary leader, masterful facilitator, coach, mentor, retreat host, author, and the Editor-In-Chief of The Coaches’ Chronicle, a premier publication for conscious, heart-centered coaches, healers, and visionary leaders. With decades of experience guiding transformational leaders toward authentic alignment and full expression, Jonathan curates The Coaches’ Chronicle to be more than just a magazine. It is a movement, amplifying the voices of those redefining success through purpose, integrity, and deep inner work.
As the founder of The Dragonfly Club™, Jonathan has built a global community dedicated to conscious evolution, blending spiritual wisdom with real-world impact. His expertise in intuitive business leadership, energetic alignment, and authentic expression makes him a sought-after mentor for those ready to embrace their soul’s highest calling.
At The Coaches’ Chronicle, Jonathan continues his mission of elevating the coaching industry beyond fleeting trends, fostering a space where depth, wisdom, and transformation take center stage. Click on Jonathan's photo to follow him on Facebook.
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